Your needs

• Analysing your clients' usage and attitudes
• Segmenting your clients
• Researching  and clarifying a market
• Producing an assessment or positioning strategy research
• Testing your product and/or packaging
• Defining the right marketing mix
• Testing your communication, concepts, image and brand
• Optimizing your media plan, your website
• Measuring satisfaction, loyalty and customer retention

Why us ?

Creativity, added value, problem solving from strategy analysis to operational consulting, MV2 Conseil provides with the following

• Diagnosis : Ability to  gather and analyze the information needed
• Strategy: Quality, relevance and an in-depth
• Analysis Immediately operational : from advice to decision making:  decision making to management, specific training, scoring boards, dashboards, and market simulation tools.

Levels of service

MV2 Conseil can accommodate a large range of studies techniques and methods. We provide answers to the widest range of issues relating to market, brand, product, communication approach or customer feedback.

• Market
  • Uses and attitudes
  • In-depth typology and segmentation
  • Predictive analysis, trends
  • Research into potential, concept tests
• Brand
  • Strategic audit - redesign or improve positioning
  • Competitor strategy
  • Key factors to succeed
  • Opportunities/challenges/how to react
• Product
  • Product tests
  • Packaging tests
  • Creation, launch and positioning of new products and services
  • Definition of optimum marketing mix (Trade Off)
  • Innovation research using the Magellan methodology
• Communication
  • Communication pre-tests and post-tests
  • Concept tests
  • Position, reputation and image audits
  • Positioning optimization and media schedule studies
  • Website
• Client relations
  • Client satisfaction measurement
  • Quality of service audit (visits and mystery calls)
  • Client loyalty and retention
  • Behavio expectations and attitudes
  • Data mining, segmentation, scoring
• Internet
  • Website audit and optimiz ation (merchant and non-merchant sites)
  • Monitoring
  • Web communication strategy
  • Online survey

Fields of application

MV2 Conseil has a pool of experts in all sectors, both B to B and B to C:

• Governement programs and local communities
• Automobile
• Banking/Insurance/Finance
• B to B
• Distribution
• FMCG
• High Tech / Telecom
• Industry
• Medical/Public Health
• Services to business and individuals