Strategic segmentation and knowing your market

Your requirements

• Identify different market expectations as specific market segments so you can respond in appropriate ways.
• Develop your marketing strategy in relation to the real potential of your market.
• Identify primary and secondary target groups, in terms of each one's potential.
• organize your actions and optimiz e your resource allocation for better market penetration.
• Measure the results of your initiatives, not only on a general level, but also as a specific penetration rate for each of your target markets

Why us ?

Today, MV2 Conseil is one of the leading expert company in market segmentation. Our edge is based on:

• High level of experience based on many assignments in most sectors of business activity today,
• Conceptual and technical know-how of its teams enabling it to support our clients in implementing segmentation strategies regardless of the context (B-to-C/B-to-B/Major Accounts…),
• Ability to coordinate/implement integrated tools like datamining, aiming to produce segmentation using a holistic perspective of the phenomena to be taken into account: behaviour and attitudes.
  

Levels of service

Strategic research:

• Identification of the different client segments based on:
  • Client behaviour (research or datamining)
  • Client potential (research or datamining)
  • Client expectations (research)
• Forecasting expectations using the segments emerging from research into buying behaviour
• Identification of the key market segments and strategic recommendations

Operational implementation:

• Assessing and developing client databases to prepare for all of the operational initiatives of such a process:
• Progress report tracking each segment
• Specific communication policies
• Reflection on optimising sales terms, optimising sales mapping
• Etc