Industry sectors

National and Regional Authorities

Your requirements

Input on the distribution of local services. Assessing the level of satisfaction of your employees. Input on environmental protection, waste management, etc. Reviewing transportation plans; input on the range of public transport methods and prerogatives; the impact of changes in service or routing plans on retailers and businesses. Setting up or optimizing an Internet site. Etc.   Our answers MV2 Conseil, through its specialized units (including ETC – Transport and Traffic Research) regularly delivers several kinds of research for local and national government bodies for different fields of application. Our business consultants have developed expertise and methods covering multiple domains:

• Environmental issues,
• Local services,
• Transportation, public transport,
• Assessing levels of satisfaction,
• Origin-destination surveys,
• Flow surveys,
• Ergonomic studies of Internet sites
• Etc.

This research

• draws on qualitative and quantitative interviewers who are experienced, trained and monitored through a qualifying program taking their professional experience into account (type of research and activity sector)
• forms the core of a network of partnerships with specialized business agencies in these sectors, making us able to offer a complete and integrated service.

Industry sectors

Insurance Banking Finance

Your requirements

Understand your market’s expectations. Produce a strategic audit (clients, competitors, distributors, etc...). Segment your market, your client base Successfully conquer a new market or country. Understand your clients' new directions. Analyze your clients' satisfaction Analyze client expectations and internal perception Validate the implementation and understanding of a product by your internal and/or external sales network. Strengthen your products and increase their appeal. Define your positioning and your communications strategy. Optimize your media strategy. Identify your loyal clients and the profile of probable future disloyal clients. Improve your websites Tests and post tests of products and services.

Our answers

• Strategic research:
  market sizing and potential, SWOT analysis, competition.
• Prospective research:
  New directions (products, usage, distribution, ...).
• MAGELLAN© :
  from innovation to research of a concept to going to market: a process which mentors companies from beginning to end right through the innovation process.
• Descriptive research:
  price levels and range of products, distribution studies, customer profiles and expectations, usage and attitudes, innovative concept tests, new product tests...
• MV2MARKET©:
  Deliver the key information needed by any business wanting to move into a new market or in a foreign country. A progressive approach in 6 complementary modules: Market overview, The Ideal Marketing Mix, Customer expectations, Brand positioning, Partner search, Getting started.
• Products and services research:
  Various types of test (product content, platforms, ...).
  Optimize your product’s marketing mix (trade off/joint analysis). Many simulations possible.
• Communication
  BEAM© (Brand Equity and Affinity Measurement): Optimize positioning and definition of communication strategy.
  ICOM© (Integrated Communication): optimize media plan (best points of contact between the brand, product or service and its target market).
  BRAND BUILDING©: brand strategic audit, from communication strategy to media plan. A combination of BEAM© and ICOM©.
  Web tests.
• Merchandising: Optimize the highlighting of your product or service in your distribution network.
  
  Loyalty/Satisfaction:
  LOYALTY KEYS©: this exclusive methodology allows you to identify loyalty and disloyalty predictive criteria among your brand’s clients and prospects, by customer type.
  Expected quality: customer expectation research in respect to quality of service.
  Perceived quality: CSM (Customer Satisfaction Measurement) model. Determine priority actions and their impact on overall satisfaction as well as client intentions (remain a client, increase use, recommend to those around them) Many simulations possible.
  Delivered quality: HYPERLINK "http://www.mv2groupe.com/mystery/shopping.htm"mystery calls HYPERLINK "http://www.mv2groupe.com/mystery/call.htm"and visits.
  Produce quality indices for internal follow-up and ownership of approach by all personnel.

Industry sectors

Automobile

Your requirements

Understand your market’s expectations. Produce a strategic audit (clients, competitors, distributors, etc...). Segment your market, your client base Successfully conquer a new market or country. Understand your clients' new directions. Analyze your clients' satisfaction Analyze client expectations and internal perception Validate the implementation and understanding of a product by your internal and/or external sales network. Strengthen your products and increase their appeal. Define your positioning and your communications strategy. Optimize your media strategy. Identify your loyal clients and the profile of probable future disloyal clients. Improve your websites Tests and post tests of products and services.

Our answers

• Strategic research:
  market sizing and potential, SWOT analysis, competition.
• Prospective research:
  New directions (products, usage, distribution, ...).
• MAGELLAN©:
  from innovation to the search for a concept to going to market: a process which mentors companies from beginning to end right through the innovation process.
• Descriptive research:
  price levels and range of products, distribution studies, customer profiles and expectations, usage and attitudes, innovative concept tests, new product tests...
• MV2MARKET©:
  Deliver the key information needed by any business wanting to move into a new market or in a foreign country. A progressive approach in 6 complementary modules: Market overview, The Ideal Marketing Mix, Customer expectations, Brand positioning, Partner search, Getting started.
• Products and services research:
  Various types of test (product content, platforms, ...).
  Optimize your product’s marketing mix (trade off/joint analysis). Many simulations possible.
• Communication
  BEAM© (Brand Equity and Affinity Measurement): Optimize positioning and definition of communication strategy.
  ICOM© (Integrated Communication): optimize media plan (best points of contact between the brand, product or service and its target market).
  BRAND BUILDING©: brand strategic audit, from communication strategy to media plan. A combination of BEAM© and ICOM©.
  Web tests.
• Merchandising: Optimize the highlighting of your product or service in your distribution network.
  
  Loyalty/Satisfaction:
  LOYALTY KEYS©: this exclusive methodology allows you to identify loyalty and disloyalty predictive criteria among your brand’s clients and prospects, by customer type.
  Expected quality: customer expectation research in respect to quality of service.
  Perceived quality: CSM (Customer Satisfaction Measurement) model. Determine priority actions and their impact on overall satisfaction as well as client intentions (remain a client, increase use, recommend to those around them) Many simulations possible.
  Delivered quality: HYPERLINK "http://www.mv2groupe.com/mystery/shopping.htm"mystery calls HYPERLINK "http://www.mv2groupe.com/mystery/call.htm"and visits.
  Produce quality indices for internal follow-up and ownership of approach by all personnel.

Industry sectors

B to B

Your requirements

• Defining the strategic segmentation of your market,
• Measuring the potential of your current and new markets,
• Measuring levels of satisfaction (assessment, barometre, point of sale installations, etc.),
• Evaluating the performance of your company,
• Working on your brand position, optimizing your communications methods,
• Launching new lines of products or services.

Our answers

• A full range of efficiency-proven methods in the areas of:
  Strategic research:
  market sizing and potential, SWOT analysis, competition.
• Prospective research:
  New trends (products, usage, distribution, ...).
• MAGELLAN©:
  from innovation to the research of a concept to going to market: a process which mentors companies from beginning to end right through the innovation process.
• Descriptive research:
  Price-level and range of products, research into the sales network, customer profiles and expectations, usage and attitudes, innovative concept tests, new product tests...
• MV2MARKET©:
  Deliver the key information needed by any business wanting to move into a new market or in a foreign country. A progressive approach in 6 complementary modules: Market overview, The Ideal Marketing Mix, Customer expectations, Brand positioning, Partner search, Getting started.
• Research on products and services research:
  Various types of test (ergonomic, packaging, etc.)
  Optimize your product’s marketing mix (trade off/joint analysis). Many simulations possible.
• Communication
  BEAM© (Brand Equity and Affinity Measurement): Optimize positioning and definition of communication strategy.
  ICOM© (Integrated Communication): optimize media plan (best points of contact between the brand and its target market)
  BRAND BUILDING©: brand strategic audit, from communication strategy to media plan. A combination of BEAM© and ICOM©.
• Web tests
• Loyalty / Satisfaction:
  LOYALTY KEYS©: this exclusive methodology allows you to identify loyalty and disloyalty predictive criteria among your brand’s clients and prospects, by customer type.
  Expected quality: customer expectation research in respect to quality of service.
  Perceived quality: CSM (Customer Satisfaction Measurement) model. Determine priority actions and their impact on overall satisfaction as well as client intentions (remain a client, increase use, recommend to those around them) Many simulations possible.
• Consultants are trained and experienced in the specific rationales of the B-to-B world (MV2 Conseil is the France-based office delivering most of the B-to-B research)
  Qualitative and quantitative fieldwork operatives trained in interviewing business heads at the highest level, including each step involved in   these interviews (appointment-making, language standards, professionalism in appearance etc.)

Industry sectors

Distribution

Your requirements

• Understand the expectations of your market overall, or of a specific trading area.
• Segment your market and client base.
• Successfully establish a new branch.
• Familiarize yourself with the new orientations of your clients.
• Analyze your client's satisfaction.
• Analyze internal perceptions.
• Test the distribution and awareness of a new line.
• Define your positioning and communication strategy.
• Optimize your media strategy.
• Identify your loyal clients and the profile of probable future deserters.
• Improve your on-line sales.
• Test and post-test products and services.

Our answers

• Strategic research:
  market sizing and potential, SWOT analysis, competition.
  Reviewing the segmentation of your product/service lines, support in rethinking the area of the level of ranges, etc.).
• Prospective research:
  New trends (products, usage, distribution, ...).
• Descriptive research:
  Price-level and range of products, competition studies, customer profiles and expectations, usage and attitudes, innovative concept tests, new product tests...
• Datamining: analysis of client behaviour (cashier takings, card purchases, etc.) for segmentation (PMG, RFM) and analysis of potential (analysis of co-occurrences, Kohonen matrices, etc.).
• MV2MARKET©:
  Deliver the key information needed by any business wanting to move into a new market or in a foreign country. A progressive approach in 6 complementary modules: Market overview, The Ideal Marketing Mix, Customer expectations, Brand positioning, Partner research, Getting started.
• Products and services research:
  Testing new lines
  Optimize your product’s marketing mix (trade off/joint analysis). Many simulations possible
• Communication
  BEAM© (Brand Equity and Affinity Measurement): Optimize positioning and definition of communication strategy.
  ICOM© (Integrated Communication): optimize media plan (best points of contact between the brand and its target market)
  BRAND BUILDING©: brand strategic audit, from communication strategy to media plan. A combination of BEAM© and ICOM©.
  Web tests
  
  Loyalty / Satisfaction:
  LOYALTY KEYS©: this exclusive methodology allows you to identify loyalty and disloyalty predictive criteria among your brand’s clients and prospects, by customer type.
  Expected quality: customer expectation research in respect to quality of service.
  Perceived quality: CSM (Customer Satisfaction Measurement) model. Determine priority actions and their impact on overall satisfaction as well as client intentions (remain a client, increase use, recommend to those around them) Many simulations possible.
  Delivered quality: mystery calls and visits.
  Produce quality indices for internal follow-up and ownership of approach by all personnel.

Industry sectors

Energy

Your requirements
Defining a strategic segmentation of your markets (individuals, businesses, major accounts) Measuring the potential of your current and new markets, Measuring levels of client satisfaction, Evaluating the performance of your company, Working on your brand position, optimizing your communications methods, Launching new lines of products or services.

Our answers

• Strategic research:
  market sizing and potential, SWOT analysis, competition.
• Prospective research:
  New trends (products, usage, distribution, ...).
• MAGELLAN©:
  from innovation to the research of a concept to going to market: a process which mentors companies from beginning to end right through the innovation process.
• Descriptive research:
  Price-level and range of products, competition studies, customer profiles and expectations, usage and attitudes, innovative concept tests, new product tests...
• MV2MARKET©:
  Deliver the key information needed by any business wanting to move into a new market or in a foreign country. A progressive approach in 6 complementary modules: Market overview, The Ideal Marketing Mix, Customer expectations, Brand positioning, Partner search, Getting started
• Products and services research:
  Various types of test (ergonomic, packaging, etc.).
  Optimize your product’s marketing mix (trade off/joint analysis). Many simulations possible
• Communication
  BEAM© (Brand Equity and Affinity Measurement): Optimize positioning and definition of communication strategy.
  ICOM© (Integrated Communication): optimize media plan (best points of contact between the brand and its target market)
  BRAND BUILDING©: brand strategic audit, from communication strategy to media plan. A combination of BEAM© and ICOM©.
  Web tests
• Merchandising: Optimize your product's highlighting at the point of sale.
• Loyalty / Satisfaction:
  LOYALTY KEYS©: this exclusive methodology allows you to identify loyalty and disloyalty predictive criteria among your brand’s clients and prospects, by customer type.
  Expected quality: customer expectation research in respect to quality of service.
  Perceived quality: CSM (Customer Satisfaction Measurement) model. Determine priority actions and their impact on overall satisfaction as well as client intentions (remain a client, increase use, recommend to those around them) Many simulations possible.
  Delivered quality: mystery calls and visits.
  Produce quality indices for internal follow-up and ownership of approach by all personnel.

Industry sectors

Environment

Your requirements

• Your brand positioning in relation to the values of Sustainable Development and Corporate Social
• Responsibility (RSE - Responsabilité Sociétale des Entreprises).
• Testing "green" ranges.
• Implementing Agenda 21 in your center or group of centers.
• Auditing your community policy.
• Assessing public perception and its evolution.

Our answers

• Strategic research
  Complete support for brand repositioning in relation to sustainable development: identifying key themes, defining a communication strategy (themes, targets, etc.), highlighting aspects of the operational management to develop if required (production, marketing, merchandising, communication...) and suggestions for new avenues based on our vast experience in this area.
  Complete support for implementing Agenda 21 in those centers that would like to.
• Prospective research:
  New trends (products, usage, distribution, ...).
• MAGELLAN©:
  from innovation to the search for a concept to going to market: a process which mentors companies from beginning to end right through the innovation process.
• "Green" products and services research:
  Various types of test (organoleptic, ergonomic, packaging…)
  Optimize your product’s marketing mix (trade off / conjoint analysis). Many simulations possible.
• Communication
  BEAM© (Brand Equity and Affinity Measurement): Optimize positioning and definition of communication strategy.
  ICOM© (Integrated Communication): optimize media plan (best points of contact between the brand and its target market)
  BRAND BUILDING©: brand strategic audit, from communication strategy to media plan. A combination of BEAM© and ICOM©.
  Web tests
• Satisfaction and audits of community policies or actions:
  Perceived quality: CSM (Customer Satisfaction Measurement) model. Determine priority actions and their impact on overall satisfaction as well as client/employee intentions. Many simulations possible.
  Produce quality indices for internal follow-up and ownership of approach by all personnel.

Industry sectors

FMCG

Your requirements

Understand your market’s expectations. Produce a strategic audit (clients, competitors, distributors, etc...). Segment your market. Successfully conquer a new market or country. Understand new consumer trends. Optimize your products’ and services’ marketing mix. Optimize your products’ and services’ packaging. Optimize product merchandising. Strengthen your brands and increase their appeal. Define your positioning and your communications strategy. Optimize your media strategy. Identify your loyal customers. Improve your website Product/service tests.

Our answers

• Strategic research:
  market sizing and potential, SWOT analysis, competition.
• Prospective research:
  New trends (products, usage, distribution, ...).
• MAGELLAN©:
  from innovation to research of a concept to going to market: a process which mentors companies from beginning to end right through the innovation process.
• Descriptive research:
  price levels and range of products, distribution studies, customer profiles and expectations, usage and attitudes, innovative concept tests, new product tests...
• MV2MARKET©:
  Deliver the key information needed by any business wanting to move into a new market or in a foreign country. A progressive approach in 6 complementary modules: Market overview, The Ideal Marketing Mix, Customer expectations, Brand positioning, Partner research, Getting started.
• Products and services research:
  Various types of test (organoleptic, ergonomic, packaging, etc.).
  Optimize your product’s marketing mix (trade off/joint analysis). Many simulations possible.
• Communication
  BEAM© (Brand Equity and Affinity Measurement): Optimize positioning and definition of communication strategy.
  ICOM© (Integrated Communication): optimize media plan (best points of contact between the brand and its target market)
  BRAND BUILDING©: brand strategic audit, from communication strategy to media plan. A combination of BEAM© and ICOM©.
  Web tests
• Packaging: Optimisation of your product's first medium.
  
  Merchandising: Optimize your product's highlighting at the point of sale.
  
  Loyalty/Satisfaction:
  LOYALTY KEYS©: this exclusive methodology allows you to identify loyalty and disloyalty predictive criteria among your brand’s clients and prospects, by customer type.
  Expected quality: customer expectation research in respect to quality of service.
  Perceived quality: CSM (Customer Satisfaction Measurement) model. Determine priority actions and their impact on overall satisfaction as well as client intentions (remain a client, increase use, recommend to those around them) Many simulations possible.
  Delivered quality: mystery calls and visits.
  Produce quality indices for internal follow-up and ownership of approach by all personnel.

Industry sectors

High Tech/Telecom

Your requirements
Defining a strategic segmentation of your market, Measuring the potential of your current and new markets, Measuring levels of satisfaction (assessment, barometre, point of sale installations, etc.), Evaluating the performance of your company management and internal organization., Working on your brand position, optimizing your communications methods, Launching new lines of products or services.

Our answers

• Strategic research:
  market sizing and potential, SWOT analysis, competition.
• Prospective research:
  New trends (products, usage, distribution, ...).
• MAGELLAN©:
  from innovation to research  of a concept to going to market: a process which mentors companies from beginning to end right through the innovation process.
• Descriptive research:
  Price-level and range of products, distribution studies, customer profiles and expectations, usage and attitudes, innovative concept tests, new product tests...
• MV2MARKET©:
  Deliver the key information needed by any business wanting to move into a new market or in a foreign country. A progressive approach in 6 complementary modules: Market overview, The Ideal Marketing Mix, Customer expectations, Brand positioning, Partner search, Getting started
• Products and services research:
  Various types of test (ergonomic, packaging, etc.).
  Optimize your product’s marketing mix (trade off/joint analysis). Many simulations possible
• Communication
  BEAM© (Brand Equity and Affinity Measurement): Optimize positioning and definition of communication strategy.
  ICOM© (Integrated Communication): optimize media plan (best points of contact between the brand and its target market)
  BRAND BUILDING©: brand strategic audit, from communication strategy to media plan. A combination of BEAM© and ICOM©.
  Web tests
• Merchandising: Optimize your product's highlighting at the point of sale.
• Loyalty / Satisfaction:
  LOYALTY KEYS©: this exclusive methodology allows you to identify loyalty and disloyalty predictive criteria among your brand’s clients and prospects, by customer type.
  Expected quality: customer expectation research in respect to quality of service.
  Perceived quality: CSM (Customer Satisfaction Measurement) model. Determine priority actions and their impact on overall satisfaction as well as client intentions (remain a client, increase use, recommend to those around them) Many simulations possible.
  Delivered quality: mystery calls and visits.
  Produce quality indices for internal follow-up and ownership of approach by all personnel.

Industry sectors

Medical/Public Health

Your requirements

• Launch or reposition a therapeutical specialization.
• Understand prescription or self-prescription mechanisms.
• Improve communication with target groups of patients, doctors or chemists.
• Monitor patients.
• Qualify your prescribers.
• Assess the psychological impact of treatment.
• Assess the weight of your specialisation's reputation in a medical world.

Our answers

• Satisfaction scale
  Products, services, consulting: analysis of satisfaction/dissatisfaction factors among prescribers and users.
  Strategic research
  Going to market research.
  Value added services creative study research.
  Image BEAM© and contact (ICOM©) research.
  Customer loyalty and disloyalty research;
  Perception of therapy specialties.
  Ethnographic observation.
  Creative research into expectations of new products, services, galenics.
  Packaging research.
  Chemists: usage data and studies, expectations and attitudes (satisfaction, selection and advice process, ...).
  Scale of awareness.
• International research
  Market evaluation (state/private sector).
  Understanding health use and practice.
  Comparative international trade offs.
• Ad hoc institutional or bid research.
  Ad hoc research and gathering of information for Scientific Societies.

Industry sectors

Tourism/Leisure

Your requirements

• Defining a strategic segmentation of your market,
• Measuring the potential of your current and new markets,
• Measuring levels of satisfaction (assessment, barometre, point of sale or reception desk installations, etc.),
• Evaluating the performance of your organisation,
• Working on your brand position, optimising your communications methods,
• Launching new lines of products or services.

Our answers

• Strategic research:
  Market sizing and potential, SWOT analysis, competition.
• Prospective research:
  New trends (products, usage, distribution, ...).
• MAGELLAN©:
  from innovation to research of a concept to going to market: a process which mentors companies from beginning to end right through the innovation process.
• Descriptive research:
  Price-level and range of products, distribution studies, customer profiles and expectations, usage and attitudes, innovative concept tests, new product tests...
• MV2MARKET©:
  Deliver the key information needed by any business wanting to move into a new market or in a foreign country. A progressive approach in 6 complementary modules: Market overview, The Ideal Marketing Mix, Customer expectations, Brand positioning, Partner search, Getting started
• Products and services research:
  Various types of test (ergonomic, packaging, etc.).
  Optimize your product’s marketing mix (trade off/joint analysis). Many simulations possible
• Communication
  BEAM© (Brand Equity and Affinity Measurement): Optimize positioning and definition of communication strategy.
  ICOM© (Integrated Communication): optimize media plan (best points of contact between the brand and its target market)
  BRAND BUILDING©: brand strategic audit, from communication strategy to media plan. A combination of BEAM© and ICOM©.
  Web tests
• Merchandising: Optimize your product's highlighting at the point of sale.
• Loyalty / Satisfaction:
  LOYALTY KEYS©: this exclusive methodology allows you to identify loyalty and disloyalty predictive criteria among your brand’s clients and prospects, by customer type.
  Expected quality: customer expectation research in respect to quality of service.
  Perceived quality: CSM (Customer Satisfaction Measurement) model. Determine priority actions and their impact on overall satisfaction as well as client intentions (remain a client, increase use, recommend to those around them) Many simulations possible.
  Delivered quality: mystery calls and visits.
  Produce quality indices for internal follow-up and ownership of approach by all personnel.

Industry sectors